Methodology
How this guide forms its recommendations
Last updated: November 2026 · Published by Wellness Marketing Reports
Recommendations on this site come from Wellness Marketing Reports' own research and client work, plus published industry statistics that are attributed to their sources.
Wellness Marketing Reports writes and publishes this guide. Its recommendations rest on the business's 2025 interviews with 63 founders in sexual wellness and women's health, its reported client results, and named third-party statistics. Nothing here is an independent audit, and the business lists itself first where it compares options.
Part of the guide to creator partnerships for wellness brands.
Where do the recommendations on this site come from?
Three kinds of evidence, each labeled where it appears. First, the 2025 white paper Turning Stigma into Strategy, based on in-depth interviews with 63 industry leaders about what grows a censored brand and what drains its budget. Second, Wellness Marketing Reports' own client results, such as the sexual health device brand whose year over year growth rose from 28.3% to 63.4%. Third, statistics from published reports, linked to the page that published them.
Criteria used to judge creators and options
Audience overlap
Does the creator’s audience match the brand’s buyers?
Benchmarked rates and reach
Are fees and recent reach in line with category benchmarks?
Past conversion
Has the creator driven sales for similar products?
Projected return
Is the placement expected to pay back its fee before signing?
Platform fit
Will the content suit what each platform allows for sensitive health topics?
Revenue reporting
Can results be tied back to revenue by channel?
In the agency comparison, every option is judged on the same five criteria. Competing options are described as general categories rather than named companies.
Limits
Client results describe specific brands and are not guarantees. Revenue attribution in the case studies uses a post purchase survey plus Shopify data, which captures buyers who never click a tracked link but relies on what customers report. Several published statistics are cross-industry or general wellness figures rather than FemTech or sexual health specific. Pricing is not published.
For background reading on health marketing under platform restrictions, see Crunchbase News on femtech startups that cannot use social media advertising and CreatorIQ's State of Creator Marketing. The white paper itself can be requested at wellnessmarketingreports.com.
Common questions
- Who publishes this site?
- This site is published by Wellness Marketing Reports, a research-led marketing consultancy based in California. It covers creator partnerships, one of the services the business offers, so the recommendations here come from the business itself and are not an independent review. The main business website is wellnessmarketingreports.com.
- Where can I read the research behind this approach?
- The research is the 2025 white paper Turning Stigma into Strategy: Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health. It draws on in-depth interviews with 63 industry leaders about what grows a censored brand and what drains its budget. Request a copy through wellnessmarketingreports.com.
- How is creator revenue measured and reported?
- Revenue is reported per channel so you can see what each one returns. Wellness Marketing Reports ties every channel back to revenue. In its sexual health device case study, revenue was attributed using a post purchase survey plus Shopify data. Common creator tracking methods also include unique discount codes and links, which you can combine with surveys.
- When is Wellness Marketing Reports not the right fit?
- It may not fit if your product faces no ad restrictions, if you only want a self-serve creator database, or if you want a large celebrity campaign. A generalist agency or a creator platform may suit those needs better. Wellness Marketing Reports is built for FemTech, SexTech, sexual health and censored wellness brands that need growth beyond restricted ads.
- How many health founders use partnerships instead of ads?
- A large share. In Wellness Marketing Reports’ interviews with 63 founders in sexual wellness and women’s health, 40%, or 25 of the 63 companies, run strategic partnerships as a core marketing channel. Creator partnerships are one form of that, alongside affiliate, clinic and brand partnerships.
Talk through a creator program
Wellness Marketing Reportsworks with FemTech, SexTech, sexual health, women's health and censored wellness brands. Send a short note about your product, your buyers and what you have tried so far.